NFL's Use of Social Media

As everyone probably knows, the NFL Draft was this last Thursday going into the weekend. Not only did they do a great job at keeping their viewers updated but they did a good job at incorporating new social media into the draft. One of the things I thought was really neat was using a photo booth that took pictures of the players and automatically updated it's Twitter followers. There was also a live Twitter chat all about what the hopeful athletes were wearing. I'm thinking this is a way to engage the female audience. This made viewers at home fell like they were there living the experience with the athletes. Almost like a backstage pass socially. They also created an app for the mobile world, Draft Xtra, which kept viewers at home updated about the teams they followed and what was happening live during the draft. Their constant updates on Twitter engaged followers were shown during the draft and here are just some examples that they used.

One of my favorite things about the draft was the constant Twitter live feed that they showed. Followers were able to tweet specific players during the draft and they showed them on television. This was a great way to engage followers and also players during the game.

Congrats to Jarvis Jones, Alec Ogletree, John Jenkins, Shawn Williams, Sanders Commings, Tavarres King, Cornelius Washington and Bacarri Rambo! Way to make UGA proud!

ACM's use of Social Media

I think the ACM's went above and beyond on the social media side during the awards ceremony. Not only did they use Twitter, but they used an app during one of Brad Paisley's songs that I haven't seen done before. Every time an award was given out, the Twitter handle #ACMs would pop up with several tweets from people all over. Twitter is definitely the way to go to get the younger audience and the tech savy generation. This was typical and expected to engage viewers. What I didn't expect was the Brad Paisley Light Show App that was used during his performance with John Mayer. All who downloaded the free app on their phones were synchronized together to form a light show during Paisley's song. This was an awesome way to engage live attendees. During the song, it was fun to see everyone's phone glowing in unison in the stands. Not only will this app be available during the ACM's but during Paisley's tour this summer. Glad Paisley is catching on with the social media scene!