#SAGAwards

Sometimes it is so crazy to me to see the ways we use social media now a days. Not only does the Sag Awards have its own Twitter page but it is also trending! Downton Abbey..trending. Jennifer Lawrence..trending! Of course I think this is a great thing that they can use social media in a way to promote this award show but its nuts how much it blows up on Twitter. I mean its the Sag Awards not the Golden Globes! How did everyone know about anything going on back in the stone ages? Without Twitter, I wouldn't have even known the Sag Awards were on much less play by play action of who's winning what and who's wearing what. When I did start watching it, they even took snid bits of the show to display tweets they were getting about the Sag Awards. Jennifer Lawrence made a comment in her speech thanking MTV for giving her the opportunity for her first acting job. Within minutes, my Twitter was blowing up with the link to the commercial she was cast in. Not only is this happening more within awards shows, it is happening more everywhere; during football games, presidential debates, and even television shows. Twitter is being used to promote these events and to get people talking. If you didn't watch the award show tonight, you at least heard/saw/read something about it on your Twitter. So my question is, should these award shows, sporting events, etc have to pay to set up a page? Theoretically, they don't have to do any marketing for the show, Twitter does it for them during it. Why not give Twitter you're marketing budget and let them do the work for you, it seems to be working for everyone else! #SAGAwards #winning

Twittering

The Twitter world has become all the rage lately, especially in the college demographic. Most, if not all, college students have and post on their Twitter sites daily. Many articles I have read today are saying that Twitter is no longer considered a fad but here to stay. This is especially important for businesses today. To reach a younger generation, businesses are going to have to join and participate in the Twitter world. This might be a little scary for the older generation but is necessary to reach a broader customer base. I work for an interior designer and she has recently started using Twitter. She's the kind of person that talked about "getting some Twitter".  I have recently showed her how to use it and she is doing a very good job of keeping up with it. So I want to give some advice if anyone is looking to help an older boss out. 1. Take is slow!! They need to understand it all the way to use it. They will get confused but it's easier to stay and wait it out than to quit on them. 2. Write it down! My boss does very good with lists so I tried to get her a list of everything to do so she can remember. 3. Let them do it themselves! They need to figure it out for themselves (or at least my boss did). She needed to navigate around the page herself rather than just watching me do it. My boss has done a great job with doing these steps and I know yours will too!