#SAGAwards

Sometimes it is so crazy to me to see the ways we use social media now a days. Not only does the Sag Awards have its own Twitter page but it is also trending! Downton Abbey..trending. Jennifer Lawrence..trending! Of course I think this is a great thing that they can use social media in a way to promote this award show but its nuts how much it blows up on Twitter. I mean its the Sag Awards not the Golden Globes! How did everyone know about anything going on back in the stone ages? Without Twitter, I wouldn't have even known the Sag Awards were on much less play by play action of who's winning what and who's wearing what. When I did start watching it, they even took snid bits of the show to display tweets they were getting about the Sag Awards. Jennifer Lawrence made a comment in her speech thanking MTV for giving her the opportunity for her first acting job. Within minutes, my Twitter was blowing up with the link to the commercial she was cast in. Not only is this happening more within awards shows, it is happening more everywhere; during football games, presidential debates, and even television shows. Twitter is being used to promote these events and to get people talking. If you didn't watch the award show tonight, you at least heard/saw/read something about it on your Twitter. So my question is, should these award shows, sporting events, etc have to pay to set up a page? Theoretically, they don't have to do any marketing for the show, Twitter does it for them during it. Why not give Twitter you're marketing budget and let them do the work for you, it seems to be working for everyone else! #SAGAwards #winning