Last nights Grammys had an array of great performances throughout the three hour show! What caught my eye was the tag they were making to social media..."Go be social!" We heard this specific phrase many times throughout the night from LL Cool J, the host, and also Giuliana Rancic, E!'s correspondent. In the corner of the screen many times throughout the night, #Grammys was shown. After the Grammys, I went to look on social mention to see if buzz was going on . To my surprise, the numbers were really low. The average post was 7 minutes per mention. There was only a 28% strength on social media sites and mostly neutral to positive comments. They're weren't really bad comments used. They did have a 40% reach which I thought was pretty decent but could have been a lot better! E also had a Heat Guage where it shows who has red carpet buzz throughout the show. Also, they had a spot on the banner where anyone could tweet about the Grammys.
Do I think they were trying to push social media, definitely! Do I think they did a good job of it..thats debatable! They did a good job of promoting and getting the word out there about social but I don't feel like many people responded to it. Maybe next year they will figure out a better way to engage the audience better but until then...Go be social!
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